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What Sold Most in Canada on Boxing Day? A Look at 2024 Trends

Boxing Day in Canada is synonymous with shopping frenzies, massive discounts, and long queues. As one of the biggest shopping events of the year, it’s a time when Canadians hunt for the best deals on everything from electronics to fashion. In this blog, we’ll explore what sold the most on Boxing Day in Canada in 2024, analyze the trends, and offer insights into the evolving preferences of Canadian shoppers.


1. Electronics: The Unrivalled King of Boxing Day

Year after year, electronics continue to dominate Boxing Day sales. In 2024, this trend remained strong with an impressive surge in purchases of:

  • Smartphones and Tablets: With tech giants offering discounts on the latest models, these gadgets flew off the shelves.
  • Laptops and Gaming Consoles: Both practical and entertainment-driven, these items were among the hottest commodities.
  • Smart Home Devices: Canadians embraced the convenience of smart speakers, security cameras, and thermostats.

Also Read: Most watched movies in the world


2. Fashion and Apparel: A Close Contender

Fashion is always a Boxing Day favourite, with brands slashing prices on winter collections and more. This year, shoppers gravitated toward:

  • Winter Wear: Jackets, boots, and scarves were hot sellers as Canadians geared up for chilly weather.
  • Athleisure: The demand for stylish yet comfortable clothing remains strong, fueled by hybrid work lifestyles.
  • Luxury Brands: Discounted prices made luxury items more accessible, drawing in a significant crowd.

3. Home Appliances: Practical Purchases on the Rise

Canadians also took advantage of Boxing Day to upgrade their homes. Top-selling home appliances included:

  • Kitchen Gadgets: Air fryers, coffee machines, and blenders were favorites for their utility and convenience.
  • Vacuum Cleaners: Robotic and cordless vacuums made the cut for their modern features and ease of use.
  • Laundry Appliances: Sales spiked for energy-efficient washers and dryers as consumers looked for long-term savings.

4. Toys and Games: Catering to Younger Audiences

Families didn’t miss out on the chance to snag great deals on toys and games. Leading the charge were:

  • Board Games: A resurgence in traditional board games highlighted the desire for family bonding.
  • Educational Toys: STEM-based toys gained traction among parents looking for learning tools for their children.
  • Video Games: New releases and discounted bundles for popular gaming consoles were top-sellers.

5. Beauty and Personal Care: Self-Care Takes Centerstage

The emphasis on self-care continued into Boxing Day, with shoppers indulging in beauty and personal care products. Bestsellers included:

  • Skincare Products: Serums, moisturizers, and facial tools saw high demand.
  • Makeup: Palettes and limited-edition bundles flew off shelves.
  • Haircare Devices: Blow dryers and styling tools, especially high-end models, were widely sought after.

6. Furniture and Home Decor: Creating Comfortable Spaces

With many Canadians continuing to prioritize home improvement, Boxing Day sales offered significant discounts on:

  • Living Room Furniture: Sofas and coffee tables topped the list.
  • Bedroom Essentials: Mattresses and bedding sets were popular for their comfort and value.
  • Decor Items: Wall art, rugs, and lighting fixtures attracted buyers looking to refresh their spaces.

7. Fitness Equipment: Staying Active Indoors

Health-conscious Canadians turned to fitness equipment to maintain their exercise routines during the colder months. Top purchases included:

  • Treadmills and Ellipticals: Compact models for home use were especially popular.
  • Weights and Resistance Bands: Affordable and versatile, these were perfect for small spaces.
  • Smart Fitness Devices: Fitness trackers and smart workout machines appealed to tech-savvy consumers.

8. E-commerce Dominance on Boxing Day: Online Shopping Takes Over

While traditional retail stores saw significant traffic, online shopping accounted for a majority of Boxing Day sales. Canadians appreciated the convenience of browsing and buying from the comfort of their homes, with many retailers offering exclusive online deals.


Conclusion: Diverse Preferences, Unified Excitement

Boxing Day in Canada showcased the diverse preferences of shoppers, from tech enthusiasts to fashion lovers. While electronics continued to dominate, other categories like fashion, home appliances, and beauty products saw remarkable growth. With online platforms playing an increasingly vital role, it’s clear that Boxing Day remains a cornerstone of Canadian retail culture—a day where everyone finds something to celebrate.

Whether you snagged a smart home gadget, a luxury winter coat, or a sleek fitness tracker, Boxing Day 2024 proved once again that the spirit of shopping is alive and well in Canada.

Also Read: Why TV Ads Can’t Compete with Social Media Spark!

Ritu Ghai
Ritu Ghaihttps://fiveclovemedia.com
Ritu Ghai is a Google Certified Digital Marketing and E-Commerce Professional with over 20 years of experience across media platforms, including digital, print, radio, and television. As the founder of Five Clove Media Initiative, she blends storytelling, strategy, and innovation to create impactful content that connects with diverse audiences. A multilingual expert fluent in English, Hindi, and Punjabi, Ritu is passionate about championing inclusivity and equity through her work.

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